The Impact of Social Media Marketing on Tourism

Intro to probiotics benefits

Lebanon’s area is ranked 170th in the world (CIA, 2014). It is smaller than the size of Connecticut, one of the smallest states around in America. Moreover, Lebanon is one of the few democratic countries in the centre East region. Regarding its economy, Lebanon is a absolutely free market economy and has a very long tradition of laissez-faire economics. In addition to its coastal location on the Eastern Egyptian coast, Lebanon is considered as the central ‘window’ of the Middle section East to Europe, North Africa, and the rest of the earth. Because of this, its economy has gone through some very flourishing times and was even once called the ‘Paris’ of your Middle East before the nation’s 15 year-long bloody empress√© war which ended in 1990.

Also, although Lebanon can be tiny, it is also one of the most diverse nations in the world. Christians, Muslims, Druze, and other minority sects are spread all over the compact nation and even Lebanon’s political system is based on sectarian electricity sharing.

However , this diversity had played a crucial role in the nation’s problems. This diversity was a vital condition of the country’s sectarian civil war and right now plays an important role in its political paralysis, although elements (mainly foreign) are to blame as well. There is currently virtually no acting President and the country’s rival political parties always keep bickering and preventing rather than facilitating the country’s progression.

Furthermore, Lebanon’s proximity to Israel has made it another policy/proxy battleground for foreign nations, each using Lebanon for its own selfish ends.

The sad political concrete realities of the country have significantly hurt the country’s overall economy. Also, since Lebanon is a service-based economy, this particular area has taken the largest hit.

Tourism plays a significant role during the nation’s economy. According to the Lebanese Ministry of Economy and also Trade (MOET), “Tourism has long been one of Lebanon’s leading global financial sectors” (Economic Research Unit, 2010).

Furthermore, The World Travelling & Tourism Council estimated that the travel & travel and leisure sector in Lebanon contributed over $4 billion $ in 2013 (World Travel & Tourism Council, 2014).

The travel & tourism sector made up about 10{03048970f9a1ac43347bc407ec0e7d9518fa57750ec6de406ae9dadc05c91f95} of the economy in 2012 but that share lowered to 9{03048970f9a1ac43347bc407ec0e7d9518fa57750ec6de406ae9dadc05c91f95} in 2013 (ibid, p. 14). The main reason for this is the political situation in the country as well as some other factors. Moreover, the sheer numbers of tourist arrivals in the country kept decreasing from 2011 that will 2013.

Since the tourism industry has been somewhat floundering within the previous couple of years, the room for error becomes very small for businesses in this market. The political & economic situations are squeezing tourist-related (TR) businesses in Lebanon. This means that these businesses are forced to undertake more to make up for increasing losses (or decreasing profits) and with fewer resources. There is no telling when the political as well as economic situation in Lebanon will improve especially since the civil struggle in neighboring Syria shows no signs of abating.

There are plenty of ways that Lebanese TR businesses can adapt during these situations such as implementing downsizing policies and cutting back on marketing and advertising & advertising budgets. When economic recessions and difficult times affect businesses, the first things to get eliminated are usually promoting budgets. But especially since TR businesses need to do even more marketing to make up for lost businesses, this may not be a good idea.

A person solution to this problem is to take advantage of Social Media Marketing Sherrills Ford strategies since they cost virtually no resources, perfect for the current economic situation in Lebanon. Social media marketing lets TR businesses to overcome obstacles of limited prices and decreased business.

Problem Statement

During the past few years, good effect of social media on business has been extremely high (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Green, 2014).

On top of that, Facebook and Twitter fans of a specific brand are more likely to recommend and buy from these brands than nonfans (Cruz & Mendelsohn, 2011). But , we don’t need to be certain of social media’s impact on business through research studies. Pertaining to social media users, which include over 30{03048970f9a1ac43347bc407ec0e7d9518fa57750ec6de406ae9dadc05c91f95} of the world, this on her known. More and more businesses are inserting Social Media marketing tools into their marketing campaigns and, in some cases, have even become an integral part of their over-all business strategy.

Naturally, one would expect that Lebanese enterprises would quickly adopt Social Media Marketing as a key role with their overall marketing strategies but this is not the case. When it comes to the Middle To the east and especially Lebanon, the region is far behind the Rest of the world in social media usage. Not only that, when it comes to businesses involved in the travel industry, there is much room for growth. Little financial commitment in technology is keeping tourist businesses away from via marketing opportunities given by social media.

The Lebanese tourism sector is not taking advantage of social media marketing tactics even though the advantages of doing so will be apparent. This presents a great problem especially since the financial system is going through a very rough time.

Moreover, Lebanese TR businesses and businesses in Lebanon in general are not starting social media tools as they should. This presents a huge problem in the waste products of resources as well as significant missed opportunities as a large target audience can be reached via social media enabling businesses that undertake social media marketing tools gain a better chance of success and riches.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *